Now, businesses can allocate resources between search engine optimization (SEO) and social media optimization (SMO)/Social Media Marketing, and achieve results in less time. By engaging in optimization, it is now easier to adopt marketing strategies as well.
Optimization takes work, initially. Once you have done it a few times, it becomes a habit. However, if you want to be really consistent with your tasks and be effective, you need to set campaign guidelines, to follow:
Optimize your social media profiles, with keywords in about content and ALT-tag for images in the image gallery. Some of the popular platforms are linkedIn, facebook, twitter, youtube & blog. You can also browse palm beach local media or other similar resources to get more information about SEO and SMO.
Design a blueprint/schedule for social media activities that need to be performed on a daily/weekly/monthly basis. This is the schedule that needs to be followed by resource, responsible for executing a social media plan. If you are going to use an in-house resource, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
Syndicate content – Content can be in the form of text, video or images. For example, if you are writing two blog posts a month, when you publish the blog posts, syndicate these posts to multiple platforms & bookmarking sites. There is tools/plug-ins available to automate this process.
If you have scheduled one video per month, optimize the video with tags and SEO friendly descriptions in youtube & syndicate the same video to multiple video parking sites. Content syndication generates many quality links, & contributes to SMO.